We will perform an SEO Audit of your business which will include the following:
Links & Website Authority: This section reports on some key SEO indicators that play a big part in how high your business ranks in search engine results. We generate some of this data through our own proprietary systems; other data we pull in from trusted partners who are experts in their fields.
Rank Checker: This section reports the positions (‘rankings’) that your website or business appears in for your important keywords. We report on your rankings in the 3 largest search engines (Google, Yahoo!, Bing) and within their local offerings (Google Maps, Yahoo! Local, Bing Local).
Local Business Listings: For local businesses, it’s critical that their address and contact information is correct and consistent across the web. This provides reliable information to Google about your business and also ensures that your customers can find you or contact you.
Reviews & Ratings: In this section, we audit your reviews on the most important review sites. We report back on your total reviews, avg. rating and score on each site. We also display the most recent 10 reviews across all these sites.
Google My Business: This section analyzes your Google My Business optimization. It reports on a number of important criteria and benchmarks your website against the top 10 ranked businesses in your area. GMB is Google’s listing and search product which contains listings of local businesses, organizations and places. Listings from GMB appear in organic search results and Google maps results on both desktop and mobile devices. This is why GMB is a hugely powerful marketing opportunity for local businesses – getting your optimization correct here is critical to attracting new, local customers.
On-Site SEO: This section analyzes the On-Site SEO factors that affect your ability to rank high in search engines.
Social Channels: This section examines your use of and popularity across social media. It’s important to ‘socialize’ your business so that your customers can share their experiences with their friends and turn them into new customers. It’s also useful to use social media channels like Facebook to accrue reviews of your local business.