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Essential AI Marketing Tools for Small Business Owners

9 Essential AI Marketing Tools for Small Business Owners

Whether you’re an established business owner or just starting your entrepreneurial journey after retiring from your first career, AI can help you work smarter, not harder.

The digital world is evolving rapidly, and keeping up with technology may feel overwhelming. The good news? Artificial Intelligence (AI) can be your secret weapon for streamlining tasks, enhancing marketing, improving customer engagement, and simplifying operations—all without needing to be a tech expert!

In this blog post, we’ll explore 9 essential AI tools that can revolutionize how baby boomer entrepreneurs run their businesses. Whether you need help with content creation, marketing, SEO, or video editing, these AI-powered tools can make your life easier and your business more successful.

Canva Logo

Canva – AI-Powered Graphic Design

 

Best for: Creating social media graphics, flyers, presentations, and marketing materials.

Why You Need It: Professional visuals are crucial for marketing, but hiring a designer can be costly. Canva’s AI-driven design suggestions and templates make it easy for non-designers to create eye-catching graphics.

How to Use It: Use the Magic Resize feature to quickly adapt designs for different social media platforms or use AI-generated design suggestions for inspiration.

Cost:

    • Free version: Free version with limited features, including over 1 million templates, 3 million stock photos, and 5GB of cloud storage
    • Canva Pro: $15 per month, includes premium templates, stock media, and advanced design tools,  1TB of cloud storage, 24/7 customer support
ChatGPT-logo-with-color-Background

ChatGPT – Your AI Writing Assistant

 

Best for: Writing blog posts, emails, social media captions, and customer responses.

Why You Need It: Struggling with content creation? ChatGPT can generate high-quality text in seconds. Whether you need a quick response to a customer inquiry or an entire blog post, this tool saves you time and effort.

How to Use It: Simply type in a prompt like, “Write a Facebook post about my upcoming sale,” and let AI do the rest!

Cost:

 

    • Free version: Basic access to ChatGPT features.
    • ChatGPT Plus: $20 per month, includes priority access to new features and updates.
    • ChatGPT Pro: $200 per month, considered a high-tier option with premium features.
Canva Logo

Claude – AI-Powered Research & Writing

 

Best for: Research, summarizing documents, and drafting content.

Why You Need It: Claude excels at helping business owners analyze large amounts of information, create summaries, and draft clear, engaging content. It’s an excellent alternative to ChatGPT for those looking for deeper research-based writing.

How to Use It: Upload documents or ask questions about specific topics, and Claude will generate structured, insightful responses.

Cost:

    • Free version: Available for basic usage with access to one of their latest models. 
    • Pro plan: $20 per month, offering increased usage, access to more models, and early access to new features. 
Grammarly logo

Grammarly – AI-Powered Writing Assistant

Best for: Proofreading and improving the clarity of your writing.

Why You Need It: Even the best writers make mistakes. Grammarly’s AI-powered grammar and spell checker helps improve clarity, tone, and engagement.

How to Use It: Install the browser extension or use it within email platforms to get real-time writing suggestions.

Cost:

  • Free Plan: Write without spelling and grammar mistakes.
  • Pro Plan: $12 per month
Ideogram

Ideogram – AI-Powered Image & Typography Generation


Best for: Creating AI-generated images with text and stylized typography.

Why You Need It: Ideogram helps business owners create compelling marketing images with integrated AI-generated text, making it easy to design professional graphics without hiring a designer.

How to Use It: Enter a text prompt, choose a style, and Ideogram will generate visually appealing images with custom typography.

Cost:

  • Free: 10 slow credits per day
  • Basic:  $8 / month for 400 priority credits
  • Plus:  $20 / month for 1000 priority credit
Canva Logo

Midjourney – AI-Generated Images & Artwork

Best for: Creating unique images, brand illustrations, and social media visuals.

Why You Need It: Need high-quality, custom visuals but don’t have a design background? Midjourney generates stunning images based on text prompts.

How to Use It: Enter a description like “A modern pet grooming business logo”, and Midjourney will generate unique visuals.

Cost:

  • Basic Plan: $10 per month
  • Standard Plan: $30 per month
  • Pro Plan: $60 per montn
Perplexity-Logo

Perplexity – AI-Powered Search & Insights

Best for: Finding reliable information, answering business questions, and conducting research.

Why You Need It: Perplexity is an AI-powered search engine that provides precise and accurate answers, saving time on research and fact-checking.

How to Use It: Enter a business-related question, and Perplexity will generate well-researched answers with credible sources.

Cost:

  • Free Plan: Free plan with unlimited quick searches and five Pro searches per day
  • Pro Plan: $20 per month per user with unlimited quick searches, over 300 Pro searches per day, and access to advanced AI models
rightblogger-logo-black

RightBlogger – AI-Powered Blogging & SEO

Best for:Blogging, keyword research, newsletter generation, and SEO optimization.

Why You Need It:RightBlogger provides over 80 AI tools tailored for content creation and digital marketing, helping entrepreneurs enhance their online presence.

How to Use It:Generate blog ideas, research keywords, write engaging content, and optimize meta titles and descriptions for better search rankings.

Cost:

  • Free Plan: RightBlogger also offers a free account that allows users to try out many of its tools. Users can upgrade to the Unlimited plan at any time. 
  • Unlimited Plan: RightBlogger’s Unlimited plan costs$29.99 per month, or $24.99 per month if paid annually.This plan includes unlimited access to RightBlogger’s AI tools, including keyword research, article generation, and email support. 
Syllaby Logo

Syllaby – AI for Faceless YouTube Channels

Best for: Creating automated video scripts and managing faceless YouTube content.

Why You Need It: Want to launch a YouTube channel without appearing on camera? Syllaby helps create professional video scripts and outlines, making it easy to grow a faceless YouTube channel.

How to Use It: Enter your niche, and Syllaby will suggest trending topics and generate full scripts for engaging faceless videos.

Cost:

  • Basic Plan: $25 per month, 500 credits
  • Standard Plan: $74 per month, 1500 credits
  • Premiun Plan: $149 per month, 5000 credits

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