In case you don’t know how to follow the NBA on Twitter, they are adding their Twitter handle to the actual ‘Official Game Ball” just left of the logo. They are the first professional sports leave to put a social media handle on the official game ball. So, next time you’re watching a NBA game or sitting court side look for the @NBA on the basketball. The @NBA handle, represents the league’s global social media community of more than 660 million likes and followers combined – one of the largest social media communities in the world.
